Summer Celebrate Safely

The Florida Department of Transportation’s District Two Community Traffic Safety Program created a summer edition of “Recipes for the Road.” We promote simple safety messages along with delicious, non-alcoholic “mocktail” drink recipes, heart-healthy recipes, and food recipes. Our goal is to promote positive driving behaviors all year and reduce impaired driving crashes, injuries, and fatalities on our roadways.

Please help spread the message of celebrating safely with these cool summer “Recipes for the Road.” Download and share these traffic safety tips and recipes. Remember to tag us @trafficsafetyteam on Facebook, Instagram, and YouTube, or @trafficsafetyfl on Twitter and Pinterest. Hashtag #celebratesafely #trafficsafetyteam

Summer Celebrate Safely Digital Recipe Cards:

Click to download and print or post on social media. Provided by FDOT Community Traffic Safety Program.

Recipes For The Road Card

In 2021, we distributed Summer Celebrate Safely “Recipes for the Road” cards printed as double-sided, 5.5″ x 8.5″ handouts in full color. They were available for our Northeast Florida Traffic Safety Team members, partners, organizations, and local communities.

In 2019, there were almost 2,000 reported crashes, with 109 fatalities involving impaired driving throughout the Northeast Florida district. That is 109 deaths that could have been prevented. This summer and throughout the year, remember to celebrate safely always!


Summer Mocktail Recipe Videos:

For more impaired driving information and resources, make sure to check out the following:
Celebrate Safely: designate a driver campaign
Recipes for the Road: non-alcoholic drinks and safety tips
Mocktails: drink and food recipe cards and videos
Seasons of Safety: traffic safety-themed holiday card collection
Impaired Driving: traffic safety page with more resources and materials

Drive safe. Drive sober. If you plan to drink, designate a driver or schedule a cab/ride-share/Uber/Lyft for a safe ride home.

Target Zero and Safe System Approach

The Community Traffic Safety Program is ground ZERO for Target Zero! The Northeast Florida Community Traffic Safety Teams work to connect, interact, plan, design, educate, and solve traffic safety concerns as part of Target Zero.

Ground ZERO for Target Zero

The Florida Department of Transportation is focused on Target Zero and employing the Safe System Approach in plans and projects. Everyone needs to share in the responsibility; everyone has a role!

FDOT District Two’s Community Traffic Safety Program has targeted traffic safety issues in Northeast Florida since 1994. We collaborate and solve local traffic safety concerns through education, enforcement, engineering, and emergency services. Click here to learn more about the CTSP and District Two Community Traffic Safety Teams.

TOGETHER TOWARD ZERO

Join Florida’s Target Zero Team. We are asking our network of Community Traffic Safety members and partners to continue their life-saving work and support this initiative. Please click here to download, print, and display this 11×17 poster at your agency to help promote the vision of ZERO.

No Fatality or Serious Injury is Acceptable

Eight people are killed on average, and 49 are seriously injured on Florida’s roads daily. Driver behavior is a contributing factor in most severe and fatal crashes. This initiative focuses on connecting, interacting, and designing our transportation system to specifically relate to motorists most involved in serious injury and fatality crashes.

In Florida, Target Zero builds upon the national Vision Zero belief. Focusing on influencing dangerous driver behaviors before serious and fatal crashes occur. Target Zero aligns resources and establishes actions for all safety partners to take evolutionary steps. Improving how Florida connects, interacts, plans, designs, operates, and maintains its transportation system.

Eliminating roadway fatalities is our highest priority. Of course, we recognize that achieving zero deaths and serious injuries will not be easy and will require commitment, energy, and innovation. Together, we can make progress to achieve our target of ZERO.  

Zero is our goal. A Safe System is how we will get there.

Safe System Approach

The Federal Highway Administration (FHWA) has committed zero deaths by adopting the Safe System Approach to address the high number of severe and fatal injuries resulting from vehicle crashes. This holistic view of the road system anticipates human mistakes. Furthermore, it keeps impact energy on the human body at tolerable levels. Safety is an ethical imperative for everyone, including users, designers, and transportation system owners.

The Safe System Approach is based on six principles:

  • Death and serious injury are not acceptable.
  • Humans make mistakes.
  • Humans are vulnerable.
  • Responsibility is shared.
  • Safety is proactive.
  • Redundancy is crucial.

    Five elements that work together for a safer and more accessible transportation system. Reducing severe injuries and fatalities, as a result:

    • Safer Roadways – This includes design and planning to make roadways more forgiving of human mistakes by separating users in time and space. For example, dedicated bicycle lanes or the implementation of pedestrian scrambles. This is where only pedestrians are given dedicated time and space to navigate intersections.
    • Safer Speeds – The magnitude of speed is directly correlated to the survivability of a crash. Mitigation examples include implementing countermeasures such as lane narrowing or speed feedback signage. Designing context-based roadways that set “target speed” goals. If a crash occurs, it is at a speed at which humans can survive.
    • Safer Road Users – This includes ALL road users and encompasses shared responsibility. Users must practice safe behavior, such as using raised medians that protect pedestrians when crossing and make them more visible.
    • Safer Vehicles – Employing safety measures in vehicles that help prevent crashes or reduce the magnitude of a crash. This can reduce fatalities and serious injuries. For example, autonomous braking, lane departure warnings, and driver alcohol detection systems.
    • Post-Crash Care – Ensuring proper emergency response is deployed, and all traffic incident management systems work in unison. Additionally, this includes the integration of emergency vehicle preemption or automatic crash notification systems.

    Safe System Approach vs. Traditional Road Safety Practices

    Traditional road safety strives to modify human behavior and prevent all crashes. Whereas the Safe System approach also refocuses transportation system design and operation on anticipating human mistakes and lessening impact forces to reduce crash severity and save lives.

    Traditional Approach

    Prevent crashes
    Improve human behavior
    Control speeding
    Individuals are responsible
    React based on crash history

    Safe System Approach

    Prevent deaths and serious injuries
    Design for human mistakes/limitations
    Reduce system kinetic energy
    Share responsibility
    Proactively identify and address risks

    Additional information and resources available:

    Buckle Up and Slow Down

    Hey Guys, Slow Down! There is an over-representation of fatality and injury crashes with young men, ages 18–24, in Northeast Florida rural counties caused by speeding and lower safety belt usage. We aim to reduce traffic fatalities and serious injuries by increasing safety belt usage and reducing excessive speeding.

    We want young male drivers between the ages of 18 and 24 to change how they think about speeding and realize it’s not worth the risk to their life or future. After interviewing this target audience in Northeast Florida, we established better insight into some barriers and behavioral determinants of excessive speeding. We found they drove excessively higher speeds than the posted limits more often on rural roadways.

    Rural Buckle Up and Slow Down poster and banner
    Click here to download a printable version of our Buckle Up and Slow Down poster.

    To help change this behavior, we have created a new safety message. The core idea is to save your life and protect your future. We need community outreach and connection to encourage slowing down and making driving safe the norm. Our new materials have country-styled belt buckles that say “Buckle-Up” and “Slow Down” with the message: Life is a journey. Enjoy the ride… safely to reach your destiny. We want young male drivers to feel it’s okay not to be the fastest on the road. 

    Buckle Up and Slow Down

    Help make buckling up the social norm and driving at safe speeds part of our safety culture. Please download and share our Buckle Up and Slow Down printable POSTER and square social media GRAPHIC. You may print this flyer as a handout tip card, include it in an email or newsletter, or post it on social media. Don’t forget to tag us on Facebook and Instagram @trafficsafetyteam and on Twitter and LinkedIn @trafficsafetyfl and hashtag #SlowDownFL #BuckleUpFL #TrafficSafetyFL

    speeding, aggressive drivers, occupant protection, Country Buckle Up Belt and Slow Down Belt Buckle

    Slow Down – District Two Market Research

    Levy and Suwannee are two counties in Northeast Florida with a population under 44,000. Comparing these counties with other similarly sized counties in Florida, they are ranked most problematic (#1 and #3) in the issues of both speed and teen drivers per the FY2024 Highway Safety Matrix.

    Examples of why speeding among young male drivers on rural roads is a problem include:

    • Limited law enforcement presence
    • Roadway characteristics – curvature, grade, width, and adjacent land use
    • Delayed EMS response times
    • Pickup trucks are more likely to roll over, especially when significantly altered/lifted; they are top-heavy

    Formative data:

    • NHTSA 2020 Speeding Traffic Safety Facts – Thirty-five percent of male drivers in the 15- to 20-year-old age group involved in fatal crashes in 2020 were speeding, the highest among the age groups.
    • GHSA Teens and Speeding – from 2015 to 2019, teen drivers and passengers (16 – 19 years of age) had a greater proportion of speeding-related fatalities (43%) than all other age groups. Men were almost twice as likely as women to say that they drove at extreme speeds much more often than normal. 
    • Speeding-related teen driver fatal crashes – the driver is more likely to be male (37% vs. 28%), have run off the road or rolled over the vehicle, and to be unbelted.
    • Male drivers in every age group account for the greatest proportion of fatal crashes involving speeding.
    • NTSB – The relationship between speed and injury severity is consistent and direct. 
    • NHTSA – Drivers classified as speeders were almost three times as likely as sometime speeders to strongly agree with the statements, “I often get impatient with slower drivers” (45% versus 18%), “I enjoy the feeling of driving fast” (19% versus 6%), and “I try to get where I am going as fast as I can” (11% versus 3%).

    Insight – Younger male drivers enjoy excessive speeding in rural areas without regard to safety or the law. Barriers and behavioral determinants:

    • Entitlement (the belief that their need to reach a destination is more important/deserving, ‘own the road.’)
    • Personable responsibility and self-protection
    • Driving over the speed limit is not dangerous for skilled drivers (male dominant attitude)
    • Hustle mentality
    • Traveling with the flow of traffic (everyone speeds)
    • Enjoy driving faster (extreme risks feel exciting, adrenaline rush)
    • Not predetermined, in-the-moment decisions to speed

    Other materials, information, and resources available on our website about occupant protection, speeding, and driving tips for teens:

    Seasons of Safety

    The Seasons of Safety collection was initially created in 2018 to reinforce good driver behaviors and our “Bringing You Home Safely” motto with traffic safety reminders throughout the year.

    Just as the seasons change, so do our safety messages!

    summer road trip travel safely buckle up
    Seasons of Safety Happy 4th of July

    The Seasons of Safety includes messaging about occupant protection and distracted, aggressive, and impaired driving for various holidays and celebrations. Each graphic contains a traffic safety reminder to share on social media. We have created fun graphics for New Year’s, Valentine’s Day, St. Patrick’s Day, Earth Day, Cinco do Mayo, Mother’s Day, Memorial Day, Father’s Day, July 4th, Labor Day, Halloween, Thanksgiving, Christmas, Super Bowl, MLK Day, Presidents’ Day, Spring Break and Summer Travel. Our goal is ZERO fatalities on our roadways because even one death is too many!

    Holiday Greeting Graphics for Seasons of Safety

    We’ve included our collection of traffic safety greetings below. In our archive, at the bottom of this page, you will find past graphics organized by holiday.

    Continue Reading

    Celebrate Safely, Designate a Driver

    The Florida Department of Transportation is focused on Target Zero and the goal of zero deaths on our roadways. District Two’s Community Traffic Safety Program has addressed traffic safety issues in Northeast Florida for almost three decades. We have promoted the Celebrate Safely, Designate a Driver campaign and Recipes for the Road booklet since 1998. According to Florida’s Strategic Highway Safety Plan (SHSP), one out of every four traffic fatalities in Florida involves a driver impaired by alcohol or drugs.

    2023 Celebrate Safely Poster

    Celebrate Safely 2023 Poster

    Celebrate Safely, Designate a Driver and Recipes for the Road focus on the SHSP strategies of both education and insight into creating safer communities, by working with local partners. This includes law enforcement, team members, restaurants, and bars. The goal is to promote responsible alcohol service and personal use at events or party hosting. They also promote safe transportation choices that encourage alternatives to driving while impaired.

    Impaired Driving Initiative

    The Celebrate Safely impaired driving initiative was created to help reduce alcohol-related traffic deaths and injuries throughout the holiday season. Safety messages are vital at any time of year, especially during the holidays. Important impaired driving safety tips and reminders included in this campaign:

    • Before drinking alcohol, designate a non-drinking driver.
    • Never let your friends drive impaired.
    • Get a safe ride home – call a cab or ride-share service.
    • If you’re hosting a party, offer alcohol-free beverages, serve food, and ensure all guests leave with a sober driver.

    During the holiday season, District Two Community Traffic Safety Team (CTST) members reach out to local restaurants and bars to display the Celebrate Safely, Designate a Driver campaign. In the past, materials include 11×17 full-color posters, coasters, stickers, and nonalcoholic recipe books. Numerous neighborhood establishments throughout Northeast Florida participate every year. CTST members, partners, and agencies may click here to order posters and recipe cards for distribution.

    Free Social Media Resources

    Be a Community Traffic Safety Team “Virtual Volunteer” and share these Celebrate Safely images on your social media accounts. Don’t forget to follow and tag us! @trafficsafetyteam on Facebook and Instagram or @trafficsafetyfl on Twitter, LinkedIn, and Pinterest.

    Celebrate Safely Designate a Driver 2023
    Celebrate Safely Designate a Driver 2022 art

    This year we have a new poster using one of our retro designs, updated with Target Zero colors and inspirations. There are double-sided recipe cards available for team members to distribute throughout District Two. We also have a unique 12-page flipbook available for viewing online with a PDF download option. In addition to nonalcoholic drinks, there are delicious appetizers, tasty treats, and traffic safety tips for pedestrians, bicyclists, occupant protection, and distracted driving reminders.

    Our recipe videos have become very popular – Check out our “Mocktails” webpage! 

    Past Celebrate Safely Poster Designs

    Impaired Driving Celebrate Safely Poster
    25th Anniversary
    Celebrate Safely Designate a Driver 2019 Poster
    2019-2021 Poster
    Celebrate Safely Designate a Driver 2014 Poster
    2014-2018 Poster
    Celebrate Safely Designate a Driver 2011 Poster
    2011-2013 Poster
    Celebrate Safely Designate a Driver 1997 Poster
    1997-2010 Poster

    Impaired Driving Information and Resources