Category Archives: Safety Campaigns

Buckle Up and Slow Down

Buckle Up and Slow Down

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Hey Guys, Slow Down! There is an over-representation of fatality and injury crashes with young men, ages 18–24, in Northeast Florida rural counties caused by speeding and lower seat belt usage. We aim to reduce traffic fatalities and serious injuries by increasing safety belt usage and reducing excessive speeding.

We want young male drivers between the ages of 18 and 24 to change how they think about speeding and realize it’s not worth the risk to their life or future. After interviewing this target audience in Northeast Florida, we established better insight into some barriers and behavioral determinants of excessive speeding. We found they drove excessively higher speeds than the posted limits more often on rural roadways.

Rural Buckle Up and Slow Down poster

Life is a highway made of more than asphalt and concrete, filled with cars and people. These streets connect us and make it possible to go places, be someone, and enjoy the benefits of life. The long and winding roads take us to our future.

If you don’t slow down and enjoy the journey, you may come to a dead end. Your family and friends would be devastated, and the world might never know what you could have been.

To help change this behavior, we have created a new safety message. The core idea is to save your life and protect your future. We need community outreach and connection to encourage slowing down. Our new graphic with country-styled belt buckles that say “Buckle-Up” and “Slow Down” with the message: Life is a journey. Enjoy the ride… safely to reach your destiny. We want young male drivers to feel it’s okay not to be the fastest on the road. 

Slow Down – District Two Market Research

Levy and Suwanee are two counties in Northeast Florida with a population under 44,000. Comparing these counties with other similarly sized counties in Florida, they are ranked most problematic (#1 and #3) in the issues of both speed and teen drivers per the FY2024 Highway Safety Matrix.

Examples of why speeding among young male drivers on rural roads is a problem include:

  • Limited law enforcement presence
  • Roadway characteristics – curvature, grade, width, and adjacent land use
  • Delayed EMS response times
  • Pickup trucks are more likely to roll over, especially when significantly altered/lifted; they are top-heavy

Formative data:

  • NHTSA 2020 Speeding Traffic Safety Facts – Thirty-five percent of male drivers in the 15- to 20-year-old age group involved in fatal crashes in 2020 were speeding, the highest among the age groups.
  • GHSA Teens and Speeding – from 2015 to 2019, teen drivers and passengers (16 – 19 years of age) had a greater proportion of speeding-related fatalities (43%) than all other age groups. Men were almost twice as likely as women to say that they drove at extreme speeds much more often than normal. 
  • Speeding-related teen driver fatal crashes – the driver is more likely to be male (37% vs. 28%), have run off the road or rolled over the vehicle, and to be unbelted.
  • Male drivers in every age group account for the greatest proportion of fatal crashes involving speeding.
  • NTSB – The relationship between speed and injury severity is consistent and direct. 
  • NHTSA – Drivers classified as speeders were almost three times as likely as sometime speeders to strongly agree with the statements, “I often get impatient with slower drivers” (45% versus 18%), “I enjoy the feeling of driving fast” (19% versus 6%), and “I try to get where I am going as fast as I can” (11% versus 3%).

Insight – Younger male drivers enjoy excessive speeding in rural areas without regard to safety or the law. Barriers and behavioral determinants:

  • Entitlement
  • Personable responsibility and self-protection
  • Driving over the speed limit is not dangerous for skilled drivers (male dominant attitude)
  • Hustle mentality
  • Traveling with the flow of traffic (everyone speeds)
  • Enjoy driving faster
  • Not predetermined, in-the-moment decisions to speed

Other materials, information, and resources available on our website about occupant protection, speeding, and driving tips for teens:

Occupant Protection
Driving Tips for Teens
Teen Drivers Speeding
Driving Tips for Teens

Driving Tips for Teens

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FDOT District Two Community Traffic Safety Program developed ten short videos with driving tips for teens. A series of brief educational and informative traffic safety messages are available to share for National Teen Driver Safety Week and the 100 Deadliest Days for Teen Drivers – and all year long.

According to the Florida Department of Highway Safety and Motor Vehicles, in 2021, Florida teens made up nearly 5 percent of Florida’s driving population. However, more than 11 percent of all motor vehicle crashes in Florida involved a teen driver.

Parents, teachers, and caregivers are a great source of driver education, and we hope they share these videos. The highest percentage of our Traffic Safety Team YouTube channel audience (41.6%) is between the ages of 18 and 24, and an ideal place to help educate teens about speeding, distracted driving, and other road rules.

These road rules apply to drivers of all ages, significantly younger inexperienced motorists. The goal is to reduce crashes and eliminate fatalities and severe injuries on our roadways.

Occupant Protection and Distracted Driving Road Rules:

Buckle Up – It Can Save Your Life
Stop Distractions – Focus on Driving

Safety belts save lives! Buckling up properly is the single, most effective way to protect yourself in a crash. Wear your safety belt across your shoulder and your waist. Front seat drivers and passengers AND backseat passengers under age 18 – MUST wear a safety belt (Florida Law!)

Distracted driving is NOT just from cell phones but also includes: talking to passengers, eating, adjusting the radio, reaching for items in the backseat, putting on cosmetics, and anything that takes your attention away from the roadway. Please put your phone down, and focus on driving! In Florida, texting and driving are not just dangerous; it’s illegal.

Bicycle Safety and Motorcycle Driving Tips for Teens and All Motorists:

Bike Safety for Cyclists and Motorists
Please Always Ride Responsibly

Cyclists, please note: Lighting equipment on your bicycle is required at night. Helmets are required for those under 16 years of age. You are required to have properly working brakes. Always ride on the right-hand shoulder of the road. Do not wear earbuds in both ears. Motorists, this is Florida law: When passing a bike on the roadway, you must give three feet when passing. Please watch for sharrow markings on the road – this means that motorists must share the lane with cyclists.

Many factors can lead to motorcycle crashes – not just inexperienced motorcycle riders and motorists – but careless driving. Left turns in front of motorcycles are the leading reason for a crash – 40% of the time. Always look twice and drive with care. Bikes that are over 50cc require an endorsement on your license – Make sure you get the proper training and wear a helmet!

Pedestrian Safety and Florida’s Move Over Law:

Learn About Pedestrian RRFBs
Move Over and Slow Down

Rectangular Rapid Flashing Beacons (RRFB) Tips for pedestrians: Activate the signal by pushing the button. Wait for the lights to flash. Step to the curb and wait for traffic to stop. Cross the road while constantly monitoring traffic. And tips for Florida drivers: If you approach an RRFB and the lights are flashing, and a pedestrian is present, you must come to a complete stop at the stop bar. Remain stopped until the pedestrians are across the roadway. You may proceed with caution after the pedestrians have cleared the road.

Drivers, here is what you need to know about the Florida Move Over Law. This law includes police, emergency, service vehicles, Florida Road Rangers, tow trucks, construction, and other utility vehicles that are stopped on the side of the road and displaying flashing yellow, red, or blue lights. On approach, move over one lane. If you cannot safely move over, reduce your speed by at least 20 mph below. Police are cracking down. You might receive a moving violation if you do not abide by this Florida law

Lane Departure and Intersection Traffic Safety Tips:

Lane Departure is a Leading Cause of Fatalities
Traffic Safety at Intersections

Speeding on a curve is one of the leading causes of lane departure crashes. Never accelerate going into a curve! Release acceleration, coast through the curve, then resume acceleration. Chevrons, rumble strips, barriers, and guardrails are all countermeasures to reduce lane departure. Please drive carefully!

In Florida, intersections are among the top 2 locations for serious injury crashes. When approaching an intersection, be aware of driveway accesses, vehicles that suddenly come to a complete stop, and cars that suddenly change lanes in front of you. When stopped at a red light, check for pedestrians. Yield to pedestrians and bicyclists before turning right. When you see the flashing yellow arrow, yield to oncoming traffic and pedestrians.

School Bus and Railroad Crossing Safety Reminders:

Stop for School Buses
Railroad Crossing Safety Tips

Here are some important railroad crossing tips to keep in mind: Do not drive through, around, or under a railroad crossing gate. Never stop on the tracks. Stay back at least 15 feet from the track. Walking or stopping on the tracks is hazardous.

When the yellow lights begin to flash on a school bus, it is coming to a stop to load or unload students; you must stop and do not pass the bus. Remain stopped until the stop panels are retracted, the door is closed, and the bus begins to proceed. The only time you are not required to stop for a school bus is if you are in the opposing lanes of the bus on a roadway with a raised median or physical barrier of at least five feet or more.

100 Deadliest Days for Teen Drivers

The “100 Deadliest Days” is the period between Memorial Day and Labor Day when fatal teen crashes increase dramatically. Nationwide over 7,000 people died in teen-related crashes from 2010–2019 during this summer period. 

Teens drivers have a higher rate of fatal crashes, due to immaturity, lack of skills, and lack of experience. Teenagers speed, they make mistakes, they wear their safety belts less often, and they get distracted easily – especially if their friends are in the car.

For more information on FDOT Teen Driver Safety and related programs and grants, visit the Safety Office Teen Driver Safety page. Visit the Florida Teen Safe Driving Coalitions’  100 Deadliest Days for Teen Driver’s Page for more.  

Other Important Reminders for Teen Drivers:

  • Reduce the number of passengers
  • Lower music volume
  • Use turn signals
  • Limit driving at dark
  • Obey the speed limit
  • Stop at stop signs and traffic lights
  • Share the road

According to Safe Kids Worldwide, more than half of teens killed in crashes were not wearing a safety seat belt. We cannot say this enough, please always buckle up for every car ride!

Links to Additional Resources and Driving Tips for Teens:

Pedestrian and Bicyclist Safety Tips

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Florida’s weather may be unpredictable, but it offers many great opportunities to get outside. Residents, snowbirds, and vacationers enjoy riding their bikes and walking. Your Community Traffic Safety Team wants everyone to stay safe by following these pedestrian and bicyclist safety tips!

Wear bright colors. Increase your visibility and use bike lights/reflectors.

With so many people heading outdoors for a bike ride, motorists – please ALWAYS WATCH for bicyclists on the road. Bicyclists, wear bright colors or reflective gear, so you are visible.

See and be seen. Make eye contact with drivers when crossing streets.

Walking is great for your health and environment! Lace-up and get moving, but be sure to SEE and BE SEEN. Make eye contact with drivers. Drivers, please look in all directions for people on foot! 

bike safety tip
Be predictable. Use sidewalks where provided. Cross streets where it is legal to do so.

It’s essential when riding your bicycle to be predictable. Use sidewalks and cross where it is legal. Motorists are to give three feet by law when following or passing cyclists.

Stop! Look left, right, and left for traffic.

Walking is a great way to get fresh air and exercise. Remember to look left, right, and left again for traffic. Motorists, please drive with care and share the road.

Walk defensively. Be prepared for the unexpected.

Pedestrians should walk defensively and be prepared for the unexpected. Drivers, please remember to focus on driving and eliminate distractions; phones down, eyes up!

Be careful in parking lots. They can be more hazardous than streets!

Be careful in busy parking lots – these areas can be more dangerous than streets! Drivers must proceed with caution and be on the lookout for pedestrians. 

WALKING AND BIKING DEFENSIVELY

Walking and bike riding are great ways to stay active and healthy. Exercising is also a great tool for people of all ages and improves driving skills, especially older drivers. To learn more, check out our Defensive Driving Tools.

Exercise/Fitness Benefits:

  • Enhances mobility, flexibility, and balance
    • Helps maintain or lose weight
    • Reduces impact of illness and chronic disease 
    • Helps with better sleep and more energy
    • Improves mood and self-confidence
    • Boosts cognitive function

Click here for more great pedestrian safety tips for walkers and drivers.

Click here for important bicycle safety tips and resources for cyclists and motorists.

W.H.A.L.E. Check Program

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We Have A Little Emergency – W.H.A.L.E. CHECK Child Passenger Safety Program

Now is the time to educate new parents and caregivers about Florida’s Child Passenger Safety (CPS) laws and guidelines. The W.H.A.L.E. Check program is an excellent resource with important child passenger information and recommendations.

The number of U.S. births rose in 2021. The modest 1% gain is more like a baby bump than a baby boom. However, according to new Census Bureau data, Florida’s population also grew by 1.9% from July 2021 to July 2022 – the most significant increase of any US state. Since 2016, some District Two counties have seen even higher growth. St. Johns County has grown by 24% and Nassau County by 16.5% over the last six years. With this baby and population increase in Northeast Florida, there is a need to strengthen child passenger safety education and outreach.

The W.H.A.L.E. Check program was first introduced in May of 2002 in Jacksonville, Florida, by Northeast FDOT District Two’s CTSP. This is a child passenger safety education and identification program for parents and caregivers in Florida. In the event of an automobile crash, children are often too young to identify themselves or provide helpful information.

2019-Current WHALE Check Flyer
WHALE Check child passenger safety flyer
2012-2018 WHALE Check Flyer
2002-2011 WHALE Check Packet

Parents and guardians are encouraged to complete the sticker and place it on the back of the child’s car seat to provide vital contact information to emergency personnel. We suggest users stick the two smaller labels on each side of the car seat. These alert rescuers that the occupant is participating in W.H.A.L.E. Check.

Our popular and nationally recognized W.H.A.L.E. Check campaign remains highly requested and distributed material with important child occupant protection education and information. Almost 300,000 printed W.H.A.L.E. Checks have been distributed in Northeast Florida since being launched. Over 1,656 digital versions have been viewed or downloaded from this website. The site has received over 10,000 social media W.H.A.L.E. Check impressions just in the last several years. Watch the video above to learn more about how the program works.

Free Resources: Printable Flyer and Social Media Graphic

WHALE Check art

Available statewide as a digital download courtesy of FDOT District Two: Click here to download the W.H.A.L.E. Check as a one-page, printable PDF flyer. This can be distributed at car seat checks, traffic safety events, daycare centers, pediatrician offices, government agencies, and hospitals.

w.h.a.l.e. check program

Click here to download this CPS social media image to help promote the W.H.A.L.E. Check program. Don’t forget to tag us!
@trafficsafetyteam on Facebook and Instagram 
@trafficsafetyfl on Twitter and Pinterest

The W.H.A.L.E. Check informational flyer also includes child safety seat advice and guidelines. Here are five safety tips to help prevent injuries in case of a car crash:

  1. WEAR YOUR SAFETY BELT: Studies show that if you wear your seat belt, your kids will too.
  2. Follow manufacturer’s instructions: Always check the manual for both your
    car and the child safety seat for proper installation guidelines.
  3. Seat strapped in tight: You should not be able to move the car seat more than one inch
    in any direction at the belt path, and always use the top tether when forward facing.
  4. Chest clip at armpit level & harness snug: Straps should be tight enough
    so that you cannot pinch the fabric of the harness at the shoulders.
  5. Back seat is safest: Children age 13 and under should ride in the back seat.
    Older children no longer need a special seat if their legs bend comfortably at the
    seat’s edge with their back resting flat against the back of the seat.

We follow these American Academy of Pediatrics recommendations and want all children safeguarded in the right car seat:

  • Birth – 12 Months: Babies under age 1 should always ride in a rear-facing car seat. There are different types of rear-facing car seats: Infant-only seats can only be used rear-facing. Convertible and 3-in-1 car seats typically have higher height and weight limits for the rear-facing position, allowing you to keep your child rear-facing for a longer period of time.
  • 1 – 3 Years: Toddlers should ride in a rear-facing car seat with a harness as long as possible – until they reach the top height or weight limit of the seat, typically around 35 to 45 pounds.
  • 4 – 7 Years: Young children should ride in a forward-facing car seat with a harness until they reach the top height or weight limit of the seat – typically between 40 and 60 pounds.
  • 8 – 12 Years: Children should ride in a belt-positioning booster seat until they are at least 4 feet 9 inches tall. Seat belts fit properly when the lap belt lies snugly across the upper thighs, not the stomach, and the shoulder belt lies snug across the shoulder and chest, not over the neck or face.

Child passenger safety has dramatically evolved over the past decade; however, motor vehicle crashes continue to be the leading cause of death for children 4 years and older. This policy statement provides 4 evidence-based recommendations for best practices in the choice of a child restraint system to optimize safety in passenger vehicles for children from birth through adolescence: (1) rear-facing car safety seats as long as possible; (2) forward-facing car safety seats from the time they outgrow rear-facing seats for most children through at least 4 years of age; (3) belt-positioning booster seats from the time they outgrow forward-facing seats for most children through at least 8 years of age; and (4) lap and shoulder seat belts for all who have outgrown booster seats. In addition, a fifth evidence-based recommendation is for all children younger than 13 years to ride in the rear seats of vehicles. It is important to note that every transition is associated with some decrease in protection; therefore, parents should be encouraged to delay these transitions for as long as possible. 

From the American Academy of Pediatrics, Child Passenger Safety Technical Report
Child Passenger Safety
Buckle Up Religiously

Buckle Up Religiously

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If you knew something you could do every day that would save you and your family from possible loss of life or serious injury, wouldn’t you do it?

Be prepared and protected by buckling up every time you get in the car! Wear your safety seat belt for your family, for yourself, and for life.

Buckling up is still the most effective way to save lives and reduce injuries from crashes on our roadways, and did you know…

  • You are twice as likely to be severely injured or killed when unbuckled.
  • A child unrestrained in a 30 mph crash is the same as a child dropped from a third-story window.
  • Chances are that someone you know will be involved in a vehicle crash this year.

One Click Does the Trick … wear your seat belt and secure all children in a proper child safety seat.

Buckle Up Religiously has been part of Northeast Florida’s ongoing occupant protection campaign for more than a decade. In 2020, we designed a new graphic with a buckled safety belt and angel wings. Community partners, churches, athletic groups, and organizations displayed these posters and banners throughout our 18 counties in District Two.

occupant protection - Safety Belts Save Lives - Buckle Up Religiously
Buckle Up Religiously Social Media Graphic
occupant protection - Safety Belts Save Lives - Buckle Up Religiously poster
11×17 Poster – Buckle Up Religiously!

Buckle Up Religiously outreach and education pieces created by the FDOT District Two’s Community Traffic Safety Program.

These are popular posters to display, tip cards to hand out, and flyers to insert in local church bulletins. Click on a graphic to download and print to distribute or share on social media. Please tag us on Facebook and Instagram @trafficsafetyteam and Twitter and LinkedIn @trafficsafetyfl and hashtag #BuckleUpReligiously

One Click Does the Trick art
Buckle Up Religiously Tip Card from 2015
Buckle Up Religiously art
Buckle Up Religiously Flyer from 2012

In addition, we hope you will explore and share more traffic safety information, tips, and resources. Please visit the following: