The Florida Department of Transportation is focused on Target Zero and the goal of zero deaths on our roadways. District Two’s Community Traffic Safety Program has addressed traffic safety issues in Northeast Florida for almost three decades. We have promoted the Celebrate Safely, Designate a Driver campaign and Recipes for the Road since 1998. According to Florida’s Strategic Highway Safety Plan (SHSP), one out of every four traffic fatalities in Florida involves a driver impaired by alcohol or drugs.
During the holiday season, District Two Community Traffic Safety Team (CTST) members reach out to local restaurants and bars to display the Celebrate Safely, Designate a Driver campaign. In the past, materials include 11×17 full-color posters, coasters, stickers, and nonalcoholic recipe books. Numerous neighborhood establishments throughout Northeast Florida participate every year. CTST members, partners, and agencies may click here to order posters and recipe cards for distribution while supplies last.
Impaired Driving Initiative
The Celebrate Safely impaired driving initiative was created to help reduce alcohol-related traffic deaths and injuries throughout the holiday season. Safety messages are vital at any time of year, especially during the holidays. Important impaired driving safety tips and reminders included in this campaign:
- Before drinking alcohol, designate a non-drinking driver.
- Never let your friends drive impaired.
- Get a safe ride home – call a cab or ride-share service.
- If you’re hosting a party, offer alcohol-free beverages, serve food, and ensure all guests leave with a sober driver.
Celebrate Safely, Designate a Driver and Recipes for the Road focus on the SHSP strategies of both education and insight into creating safer communities, by working with local partners. This includes law enforcement, team members, restaurants, and bars. The goal is to promote responsible alcohol service and personal use at events or party hosting. They also promote safe transportation choices that encourage alternatives to driving while impaired.
Free Social Media Resources
Be a positive influencer and a Community Traffic Safety Team “Virtual Volunteer.” Share these #CelebrateSafely images and reminders on your social media accounts. Don’t forget to follow and tag us! @trafficsafetyteam on Facebook and Instagram or @trafficsafetyfl on Twitter, LinkedIn, and Pinterest.
