Buckle Up and Slow Down

Hey Guys, Slow Down! There is an over-representation of fatality and injury crashes with young men, ages 18–24, in Northeast Florida rural counties caused by speeding and lower safety belt usage. We aim to reduce traffic fatalities and serious injuries by increasing safety belt usage and reducing excessive speeding.

We want young male drivers between the ages of 18 and 24 to change how they think about speeding and realize it’s not worth the risk to their life or future. After interviewing this target audience in Northeast Florida, we established better insight into some barriers and behavioral determinants of excessive speeding. We found they drove excessively higher speeds than the posted limits more often on rural roadways.

Rural Buckle Up and Slow Down poster and banner
Click here to download a printable version of our Buckle Up and Slow Down poster.

To help change this behavior, we have created a new safety message. The core idea is to save your life and protect your future. We need community outreach and connection to encourage slowing down and making driving safe the norm. Our new materials have country-styled belt buckles that say “Buckle-Up” and “Slow Down” with the message: Life is a journey. Enjoy the ride… safely to reach your destiny. We want young male drivers to feel it’s okay not to be the fastest on the road. 

Buckle Up and Slow Down

Help make buckling up the social norm and driving at safe speeds part of our safety culture. Please download and share our Buckle Up and Slow Down printable POSTER and square social media GRAPHIC. You may print this flyer as a handout tip card, include it in an email or newsletter, or post it on social media. Don’t forget to tag us on Facebook and Instagram @trafficsafetyteam and on Twitter and LinkedIn @trafficsafetyfl and hashtag #SlowDownFL #BuckleUpFL #TrafficSafetyFL

speeding, aggressive drivers, occupant protection, Country Buckle Up Belt and Slow Down Belt Buckle

Slow Down – District Two Market Research

Levy and Suwannee are two counties in Northeast Florida with a population under 44,000. Comparing these counties with other similarly sized counties in Florida, they are ranked most problematic (#1 and #3) in the issues of both speed and teen drivers per the FY2024 Highway Safety Matrix.

Examples of why speeding among young male drivers on rural roads is a problem include:

  • Limited law enforcement presence
  • Roadway characteristics – curvature, grade, width, and adjacent land use
  • Delayed EMS response times
  • Pickup trucks are more likely to roll over, especially when significantly altered/lifted; they are top-heavy

Formative data:

  • NHTSA 2020 Speeding Traffic Safety Facts – Thirty-five percent of male drivers in the 15- to 20-year-old age group involved in fatal crashes in 2020 were speeding, the highest among the age groups.
  • GHSA Teens and Speeding – from 2015 to 2019, teen drivers and passengers (16 – 19 years of age) had a greater proportion of speeding-related fatalities (43%) than all other age groups. Men were almost twice as likely as women to say that they drove at extreme speeds much more often than normal. 
  • Speeding-related teen driver fatal crashes – the driver is more likely to be male (37% vs. 28%), have run off the road or rolled over the vehicle, and to be unbelted.
  • Male drivers in every age group account for the greatest proportion of fatal crashes involving speeding.
  • NTSB – The relationship between speed and injury severity is consistent and direct. 
  • NHTSA – Drivers classified as speeders were almost three times as likely as sometime speeders to strongly agree with the statements, “I often get impatient with slower drivers” (45% versus 18%), “I enjoy the feeling of driving fast” (19% versus 6%), and “I try to get where I am going as fast as I can” (11% versus 3%).

Insight – Younger male drivers enjoy excessive speeding in rural areas without regard to safety or the law. Barriers and behavioral determinants:

  • Entitlement (the belief that their need to reach a destination is more important/deserving, ‘own the road.’)
  • Personable responsibility and self-protection
  • Driving over the speed limit is not dangerous for skilled drivers (male dominant attitude)
  • Hustle mentality
  • Traveling with the flow of traffic (everyone speeds)
  • Enjoy driving faster (extreme risks feel exciting, adrenaline rush)
  • Not predetermined, in-the-moment decisions to speed

Other materials, information, and resources available on our website about occupant protection, speeding, and driving tips for teens:

Move Over or Slow Down

Every January is Move Over Month in Florida. The Northeast Florida Department of Transportation District Two Community Traffic Safety Program reminds all motorists to obey Florida’s Move Over Law. This law helps to protect those who protect us while they provide essential services in a dangerous environment – the side of the road.

Florida law requires motorists to move over a lane — when they can safely do so — for the following:

  • Stopped law enforcement.
  • Emergency responders.
  • Sanitation and utility service vehicles.
  • Tow trucks or wreckers.
  • Maintenance or construction vehicles with displayed warning lights without advanced signs or channelizing devices.
  • NEW: Disabled vehicles. (effective 1/1/2024)
Move Over or Slow Down
Move Over
Slow down if unable to move over
Pull over for moving emergency and law enforcement vehicles

New Requirements Added to the Move Over Law – Effective January 1, 2024

Florida lawmakers take action to enhance protection for all roadway users. The expanded Move Over law adds three scenarios to Florida’s current law. Motorists will be required to move over if:

  • There is a disabled motor vehicle that is stopped and displaying warning lights or hazard lights.
  • If a vehicle is stopped and is using emergency flares or posting emergency signage.
  • When a vehicle is stopped and one or more persons are visibly present.

Florida’s Move Over Law Expanded in 2021

In addition to first responders, this law also applies to other public servants and roadside workers. Drivers typically know to move over for law enforcement, fire rescue, and emergency medical services. Many still do not realize the law requires them to move over for sanitation, utility, wrecker, maintenance, and construction vehicles. Basically, if motorists see a service vehicle on the side of the road with flashing warning lights, they need to change lanes or slow down.

Florida Law, Move Over and Slow Down for Stopped Emergency and Service Vehicles

The Florida requirement expanding to cover these additional roadway service providers was enacted in July 2021. In 2022, there were 170 crashes and more than 14,000 citations issued for motorists failing to move over in Florida, according to the Florida Department of Highway Safety and Motor Vehicles (FLHSMV). Obeying Florida’s Move Over law will help ensure all personnel working along our roadways get home safely.

Move Over

  • As soon as it is safe to do so, vacate the lane closest to the stopped law enforcement, emergency, sanitation, utility service vehicles, tow trucks or wreckers, maintenance or construction vehicles with displaying warning lights, and any disabled vehicle on the side of the road when driving on an interstate highway or other highways with two or more lanes.
  • Always signal your intention to change lanes.
  • Be prepared to allow those who are attempting to move over into the next lane.

Slow Down

  • If moving over cannot be safely accomplished, or when on a two-lane road, slow down to a speed that is 20 mph less than the posted speed limit when the posted speed limit is 25 mph or greater, or travel at 5 mph when the posted speed limit is 20 mph or less when driving on a two-lane road.

Violating the Move Over law puts you and others at risk, and a citation will result in a fine, fees, and points on your driving record. To read the Florida Statue, see 316.126 – Operation of vehicles and actions of pedestrians on approach of an authorized emergency, sanitation, or utility service vehicle.

Pull Over for Moving Emergency Vehicles

Motorists should always remember to pay attention while driving and pull over for emergency vehicles approaching from behind. Help protect moving emergency vehicles by:

  • Yielding the right of way
  • Moving to the closest, safety edge of roadway
  • Clearing intersection
  • Remaining stopped until the vehicle has passed