Target Zero

The Northeast Florida Community Traffic Safety Program is working to improve how we connect, interact, plan, design, educate, and solve traffic safety concerns as part of Target Zero.

On average, eight people are killed, and 49 are seriously injured on Florida’s roads daily. In most of those severe and fatal crashes, driver behavior is a contributing factor. This initiative focuses on connecting, interacting, and designing our transportation system to specifically relate to those (drivers) most involved in crashes resulting in serious injuries and fatalities.

Learn more about Florida’s Target Zero

In Florida, Target Zero builds upon the Vision Zero belief by focusing on influencing dangerous driver behaviors before serious and fatal crashes occur. Target Zero aligns resources and establishes actions for all safety partners to take evolutionary steps to improve how Florida connects, interacts, plans, designs, operates and maintains its transportation system.

Eliminating roadway fatalities is our highest priority. We recognize that achieving zero deaths and serious injuries will not be easy and will require commitment, energy, and innovation. Together, we can make progress to achieve our target of ZERO.  

Zero is our goal. A Safe System is how we will get there.

To address the high number of fatal and serious injuries resulting from vehicle crashes, the Federal Highway Administration (FHWA) has made a commitment to zero deaths by adopting the Safe System Approach. This holistic view of the road system anticipates human mistakes and keeps impact energy on the human body at tolerable levels. Safety is an ethical imperative for everyone, including users, designers, and owners of the transportation system.

The Safe System Approach is based on six principles:

  • Death and serious injury are not acceptable.
  • Humans make mistakes.
  • Humans are vulnerable.
  • Responsibility is shared.
  • Safety is proactive.
  • Redundancy is crucial.

Five elements that work together for a safer and more accessible transportation system that aim to reduce severe injuries and fatalities:

  • Safer Roadways – This includes design and planning to make roadways more forgiving of human mistakes by separating users in time and space. Examples include dedicated bicycle lanes or the implementation of pedestrian scrambles where only pedestrians are given dedicated time and space to navigate intersections.
  • Safer Speeds – The magnitude of speed is directly correlated to the survivability of a crash. Mitigation examples include implementing countermeasures such as lane narrowing or speed feedback signage or designing context-based roadways that set “target speed” goals to ensure that if a crash occurs, it is at a speed at which humans can survive.
  • Safer Road Users – This includes ALL road users and encompasses shared responsibility. Users must practice safe behavior, such as using raised medians that protect pedestrians when crossing and make them more visible.
  • Safer Vehicles – Employing safety measures in vehicles that help prevent crashes or reduce the magnitude of a crash can reduce fatalities and serious injuries. Examples include autonomous braking, lane departure warnings, and driver alcohol detection systems.
  • Post-Crash Care – This can ensure that when a crash occurs, the proper emergency response is deployed, and all traffic incident management systems work in unison. This includes the integration of emergency vehicle preemption or automatic crash notification systems.

Safe System Approach vs. Traditional Road Safety Practices

Whereas traditional road safety strives to modify human behavior and prevent all crashes, the Safe System approach also refocuses transportation system design and operation on anticipating human mistakes and lessening impact forces to reduce crash severity and save lives.

Traditional Approach

Prevent crashes
Improve human behavior
Control speeding
Individuals are responsible
React based on crash history

Safe System Approach

Prevent deaths and serious injuries
Design for human mistakes/limitations
Reduce system kinetic energy
Share responsibility
Proactively identify and address risks

Northeast Florida is Focused on Target Zero

FDOT District Two is committed to employing the Safe System Approach in plans and projects. Everyone needs to share in the responsibility; everyone has a role! Below is additional information available:

Safety Belt Use in Northeast Florida

According to a 2021 survey by the Florida Department of Transportation (FDOT), statewide use of safety belts increased slightly, from 89.8% in 2019 to 90.1% in 2021. Of the 18 counties in FDOT District Two, three were surveyed in 2021. Safety belt use in Northeast Florida increased in two out of the three counties surveyed. We are proud of both Alachua and St. Johns for making the list of high-usage counties!

Survey Results in 2021 for Safety Belt Use in Northeast Florida and Statewide

Usage Rates:
• Alachua County 95%
• St Johns County 92.1%
• Statewide Average 90.1%
• Duval County 87.3%

Alachua County Safety Belt Use Rates Highest in Florida

Congratulations, Alachua County, for having the highest usage rates in the state again! Survey results showed that Alachua equaled its highest-ever use rates, at 95.0%, and ranked #1 overall statewide. Alachua has been a long-time winner with buckling up. We are proud of Alachua for consistently remaining at the top of usage rates in Florida.  

St. Johns County Rates High in Safety Belt Use

Kudos to St. Johns County for maintaining an above-average usage rate. St. Johns came in at the fifth-highest county in the state with a 92.1% safety belt use rate (a tie with Lee County). Since 2018, St. Johns has rated over 90% safety belt use.

Duval County Safety Belt Use Needs Improvement

We have work to do in Duval County! Of the 2021 counties surveyed, Duval ranked the secondlowest safety belt use rate in the state, at 87.3% (followed only by Volusia at 84.%). Plans are for extensive efforts to provide resources, tools, and support to Duval County by educating others on the importance of buckling up. The FDOT District Two Community Traffic Safety Program (CTSP) has many occupant protection resources on its website and social media platforms.


Occupant Protection Messages in Response to Low Usage Rates

Occupants Ages 16-34: Be Savvy… Buckle Up
Occupants in Pickups: Buckle Up in Your Truck

Survey Results and Trends

Florida’s 2021 survey results show safety belt use differed by road type. Motorists on higher speed roads are buckling up more, while usage on local, lower speed roads are least likely buckled up. The highest use of safety belts was on interstate highways, at 93.1%, followed by principal arterials at 91.9%. The lowest usage was on local roads, at 87.6%, and minor arterials at 87.3%.

Safety belt usage also differed by vehicle type. Occupants in pickup trucks have exhibited lower usage than those in other vehicle types every year of the survey. SUV occupants frequently used their safety belts at 93.7%, car occupants at 90%, van occupants at 89.9%, and pickup occupants at 81.6%.

Survey results consistently indicated that females were more likely to wear a safety belt every year. In 2021, 92.9% of females buckled up, versus men, at 87.6%.

Occupants ages 35–39 buckled up 91.8% of the time, and those ages 16–34 buckled up the least, at 88.7%. Prior surveys show a similar pattern in usage among age groups. 

Overall, safety belt usage has shown an upward trend over time. The 2021 results indicate progress in use among occupants traveling on higher-speed roadways and certain types of vehicles (SUVs). Results also indicate where improvement is still needed among the low belt use groups, including occupants of pickup trucks, black occupants, and occupants traveling on lower-speed roadways.

FDOT State Safety Office administered the annual survey. State survey sites and locations were based on recent traffic fatality counts in 15 Florida counties. Click here to view the Safety Belt Use in Florida 2021 Final Report. (Note: No survey was conducted in 2020.)


Additional Occupant Protection Information and Resources

  • Wear your seat belt for every ride.
  • Buckling up is the single most effective thing you can do to protect yourself in a crash.
  • Secure children in a proper child safety seat.
  • Safety belt use isn’t just a good idea; IT’S THE LAW.

Your Traffic Safety Team provides a large variety of occupant protection materials via our website and social media channels.

Safety Belt Law History

In 1986, Florida implemented its first adult safety belt law. Safety belt use before the law was at 22% statewide. From 1999 to 2004, Florida’s use rate increased from 59% to just over 76% due to FDOT’s “Click It or Ticket” campaign and other efforts across the state. In 2009, Florida passed a primary enforcement safety belt bill, and safety belt use has increased since the law’s passage. Working together, we can continue to increase safety belt use and reduce fatalities and injuries on our roadways.

“Always Buckle Up … for Your Family. For Yourself. For LIFE.” 
No Regrets When You BUCKLE UP!

Seasons of Safety

Just as the seasons change, so do our safety messages!

The Seasons of Safety campaign was created in 2018 and includes safety messaging for different holidays and celebrations throughout the year. Each message includes one social media graphic to share on your own social media platforms. We have created messaging for New Year’s, Valentine’s Day, St. Patrick’s Day, Earth Day, Cinco do Mayo, Mother’s Day, Memorial Day, Father’s Day, July 4th, Labor Day, Halloween, Thanksgiving, Christmas, Super Bowl, MLK Day, Presidents’ Day, Spring Break and Summer Travel.

Our 2022 collection is below. In our Archive at the bottom of this page, you will find past graphics, organized by holiday.


Archive


Celebrate Safely, Designate a Driver and Recipes for the Road

Looking for more holiday messaging and mocktails? Visit the links below for more resources.

The Northeast Florida Department of Transportation District Two Community Traffic Safety Program has promoted our annual Celebrate Safely, Designate a Driver campaign and the Recipes for the Road booklet for 24 years. According to Florida’s 2021-2025 Strategic Highway Safety Plan (SHSP), one out of every four traffic fatalities in Florida involves a driver impaired by alcohol or drugs. Celebrate Safely, Designate a Driver and Recipes for the Road focus on the SHSP strategies of both education and insight into creating safer communities. They are specifically designed to work with local partners including law enforcement, team members, restaurants, and bars to promote responsible alcohol service and personal use at events or party hosting. They also promote safe transportation choices that encourage alternatives to driving while impaired.

Traffic Safety Talk Winter 2022

FDOT District Two Community Traffic Safety Program News and Information

Traffic Safety Talk Winter 2022 is now available. Click here to download the Winter 2022 edition of Traffic Safety Talk.

2021 Reflection + Planning for 2022  

The landscape of the CTSP has changed over the past year, yet we continue to expand awareness of traffic safety issues and solve local traffic safety concerns. We have met the challenge of staying positive and engaged over the past year. Team members and community partners received 47,243 emails this year. This number does not include meeting invitations. This kept us connected and gave us the ability to share important information, tips, and strategies. Through engineering, education, enforcement, emergency medical services, and by providing resources on our website and social media channels, we remain a strong voice in traffic safety.
– Andrea Atran, M.A., CPM
FDOT District Two Community Traffic Safety Program Manager

Virtual Meetings + Engineering Concerns

Safety remains our number one goal as COVID concerns continue to impact everyone’s work and personal lives. Team meetings were held virtually through 2021 and will continue into 2022. Teams have used this opportunity to grow and welcome new members. We are proud to say our teams have risen to the challenge and continue to make progress in improving traffic safety in their communities. Over the past year, we held 72 virtual CTST meetings with a total of 924 attendees and 43 new members. Every CTST in District Two continued to address and solve traffic safety concerns. Since going virtual, we also reduced paper consumption and waste.

Picture of newsletter cover
Focused on Impaired Driving

Focused On Impaired Driving Prevention

We have promoted our annual Celebrate Safely, Designate a Driver campaign and the Recipes for the Road booklet for 24 years. According to Florida’s 2021-2025 SHSP, one out of every four traffic fatalities in Florida involves a driver impaired by alcohol or drugs.

CTST Members Step Up for Safety

Celebrate Safely, Designate a Driver continues to be a popular, grassroots campaign. It is focused on stopping impaired driving in Northeast Florida communities. With one out of every four traffic fatalities in Florida involving an impaired driver, according to Florida’s 2021-2025 SHSP, this safety message is a top priority for us.

CTST Members Step Up for Safety

Help Message Traffic Safety

In 2021, the majority of our content was shared electronically. We also worked on shipping out key traffic safety materials. This year, we ask for continued support in sharing traffic safety messages online, distributing information, and displaying materials. We plan to produce new activity books and traffic safety pieces in 2022.

Click here to read the complete CTSP Traffic Safety Talk – Winter 2022 Newsletter.

Traffic Safety Engineering Concerns

We rely on CTST members. Our members are local highway safety advocates. They are committed to solving traffic safety problems through a comprehensive, multi-jurisdictional, multidisciplinary approach. A major function of the CTSTs is to submit, review and address solutions for these concerns. Since last winter, we have:

  • Followed 259 Engineering Concerns
  • Received 115 New Concerns
  • Closed 117 Issues

Most Popular CTST Messages

Most Popular CTST Messages

Recipes for the Road

Welcome to our 24th Annual Recipes for the Road! This year’s edition is a 20-page digital recipe booklet filled with nonalcoholic drinks, mocktails, appetizers and treats along with traffic safety tips. Our goal is to help stop impaired driving and reduce alcohol-related traffic crashes and fatalities in Northeast Florida this holiday season and throughout the year. See below for over two decades of past editions.

Recipes for the Road is part of our Celebrate Safely, Designate a Driver program. They focus on the SHSP strategies of both education and insight into creating safer communities. They are specifically designed to work with local partners including law enforcement, team members, restaurants, and bars to promote responsible alcohol service and personal use at events or party hosting. They also promote safe transportation choices that encourage alternatives to driving while impaired.

Click here to view the digital flip-book online.

Be Responsible – Do Not Drink and Drive

Thanksgiving through the New Year is a fun and festive time of year. Throughout this fall and winter season there are many celebrations, family gatherings, festivals, football pre-game tailgating and holiday parties. They are all best enjoyed when we celebrate responsibly. Please always drive safe and sober.

Please share and enjoy all these mocktails, food recipes, safety activity games and traffic safety tips. Click here to view our Mocktail drink and food recipe videos available online.


Previous Recipes for the Road Editions

Our past booklets from last year to the inaugural issue in 1997! Click on the titles below to view or download a PDF copy from these past editions: