Phone Down, Eyes Up!

Stay Happy & Alive – Focus on Driving

Phone Down, Eyes Up! Northeast Florida’s Community Traffic Safety Team introduces their new Distracted Driving Safety Campaign with the help of a few emoji friends…Some initial reactions range from big smiles to all out laughing, to surprise and serious chill bumps. Distracted driving is no laughing matter. While this is a more unique and light-hearted approach to remind everyone not to text and drive, it has a grave message. Pay attention when you’re behind the wheel. Don’t forget to always wear your seat belt. It isn’t just a good idea, IT”S THE LAW.


In addition to the distracted driving emoji PSA safety video, a tag-a-long flyer was created. But it’s not just an ordinary handout that gets tossed out. The safety card is also a sticker sheet.  So just peel off your favorite emoji face, happy or sad, and get a cool sticker with an important safety reminder. On the back are more traffic safety tips. These are great for young teen drivers and those of us that need the occasional reminder stop texting while driving. This includes checking emails, social media, stocks, news, games and other apps. Phone Down, Eyes Up! Buckle Up!!

Emoji Sticker Safety Flyer

Distracted Driving Emoji Sticker Safety Flyer

Behind the scenes emoji style with Favorite Studios

Even though distracted driving is not a laughing matter, we did have a lot fun making this commercial. Creating the concept, illustrating the emoji faces and making the emoji masks brought lots of smiles and very little blood, sweat or tears. Shooting the video brought a whole new set of challenges, but it’s totally worth our efforts if we save just one life. And hopefully make a difference in how we all drive. First responders, FHP, local police and emergency personal deserve a big thank for all they do at the scene of a car crash when accidents happen. Special appreciation goes out to our local St Johns County Fire Rescue and crew at the Murabella Fire Station 16. Their insight, knowledge and willingness to help was amazing.

emoji distracted driver behind-the-sceneThe creative and video crew learned real-life procedures and the serious consequences of not focusing on the road driving safe. Our emoji driver was seriously injured in the video, while the passenger friends did not. This is what the driver said about the experience, “Actually texting while driving, even under the controlled conditions during filming was frightening. But nothing prepared me for being strapped onto a gurney. It’s uncomfortable and pulse raising to say the least. I never want to be in a real car accident!”

Visit our Distracted Driving safety page for more tips and distracted driving crash facts.

Questions? Contact